Hajra Naz
You can convert your viewers into loyal consumers in this way.
I have a question to begin this essay.
Do you believe offering free advice and guidelines would benefit your company? I’ve always thought people would trust me if I taught them how to do things. I taught them how to solve their problems, so they would buy from me.
The problem is that this is useless.
Sales may stay the same even though the audience may increase.
The most common situation is this one. If you have a similar experience, attempt to figure out why.
Stop Telling People How To Do Things
Right now, this is exactly what I believe.
Why not make an effort to stay away from giving instructions to others?
Why not focus on the reason they should care as well?
That has the power to change everything.
I wish to share what I have learned now. I think you can also use this to make your business better.
Why Educational Content Isn’t Always the Answer
Giving up free advice is thought to increase sales.
They believe their audience will return for more if they educate them on how to solve difficulties.
It seems to make sense.
People will have faith in me if I show my knowledge. They will be interested in purchasing my goods or services.
However, when you teach someone a technique, you may be supporting them to perform it independently.
- They are demonstrating their lack of need for you.
- You don’t have to sell them anything.
- They can try to resolve the issue on their own by following your recommendations.
- You’re helping them but not in a way that brings you more customers.
So, when you see a free guide on how to fix a problem do you think ‘I need to buy from this person?’
Or do you think ‘Great now I know what to do on my own. The second one is more likely.
Read More: Stop Making Boring Content: Do This Instead
What Should You Post Instead?
The key is to change your focus.
Help people understand why a problem is important rather than telling them how to solve it.
Make it clear to them why it matters. This causes people to think differently.
People are more likely to ask for an honest reply when they care about something. That’s when they come to you for assistance.
Suppose you are a fitness coach.
Discuss the importance of maintaining good health rather than offering weight loss advice.
Discuss how it can make someone feel better, have more energy, and live a longer life. Individuals will begin to realise that they require more than a few short instructions.
They will come to understand that they need someone who can lead them to real results. That’s when they’ll turn to you.
Challenge What People Think
People sometimes aren’t even aware that they have an issue.
Or they believe the issue isn’t that serious.
It is crucial to question their way of thinking because of this.
Make them rethink their opinions. Help them see the wider picture.
Therefore don’t just teach folks how to sleep better if you sell sleeping pills.
‘Why do you think you’re always tired?’ ask them.
Next, discuss the deeper causes of sleep importance.
Discuss how getting too little sleep affects their mood, job, and health. Make them question ‘Have I missed a serious issue?’
People begin to understand why they need help when you get them to consider.
Read More: How to Write SEO Content That Ranks on Search Engines
Help People See the Value
Your audience will start to see the benefits of what you have to offer if you focus on why something matters. They will no longer see you as simply another individual offering free advice.
Instead, others will see you as someone who might help them in making significant progress.
They won’t want to make their own decisions. Because they see the value in you they will want to invest in you.
The secret to converting your audience into customers is this. You’re more than offering answers. You’re assisting others in seeing the significance of the issue. You’re demonstrating to them that they require someone who can lead them to the greatest outcomes not merely advice.
Stop giving away educational materials if you want more customers. Put an end to teaching individuals how to do things independently.
Instead, focus on the significance of the issue. Challenge your audience to think differently.
Question their beliefs. Present novel concepts that help them see another context.
Your audience will see you as someone who truly adds value if you do this. They will want to purchase from you because they trust what you have to offer. They will be searching for a guide who will help them in achieving actual results rather than free advice.
You may convert your viewers into loyal consumers in this way.
