Hajra Naz
Content Creation Isn’t About Perfection—It’s About Authenticity
Being a content creator isn’t about creating flawless posts; it’s about being real and relatable. Think of it like being a chef—you have two types of meals to serve your audience:
- One that keeps them coming back for more.
- One that convinces them to pay the bill.
Let’s call these growth content and sales content.
As a creator, mixing these two types of content can be tricky. Growth content builds your audience, while sales content turns them into customers. Balancing both is the secret to lasting success.
What Is Growth Content?
Imagine yelling, “Free ice cream!” from a busy street corner. People turn their heads, curious and excited.
That’s growth content—it grabs attention, sparks curiosity, and makes people want to engage with you.
Examples of Growth Content:
- Tips and tutorials: Quick hacks or how-tos.
- Trendy posts: Jumping into what’s popular.
- Entertainment: Fun reels, short videos, memes.
- Shareable ideas: Things that make people think, “I’ve got to send this to someone!”
The goal here is simple: grow your audience.
Growth content is light, engaging, and easy to consume—just enough to make someone stop scrolling and take notice.
What Is Sales Content?
Now, imagine being in a coffee shop. You are no longer shouting for free ice cream. Rather, you’re sharing your own story of how you got the business started.
The person listening feels a connection and says, “This resonates with me. Take my money!”
That’s sales content—it builds trust and converts your followers into loyal customers.
Examples of Sales Content:
- Opinions: Your unique perspective on a topic.
- In-depth explanations: Deep dives into topics you care about.
- Stories: Your personal wins, struggles, and lessons.
- Educational posts: Valuable insights or tips your audience can learn from.
- Carousels: Swipeable, informative slides packed with actionable advice.
The goal here is to nurture trust so people see you as a person who genuinely understands them.
Why Opinionated Content Works
Your opinions make you unique. Nobody else has lived your journey or sees the world the way you do.
For example, if you’re a fitness coach, anyone can talk about workouts. But only you can share your story about overcoming body image struggles or building confidence through exercise.
This kind of authenticity is magnetic—it draws the right audience toward you.
Sharing your thoughts and experiences makes others feel familiar with you. Additionally, consumers are more inclined to interact with and invest in your products when they have faith in you.
How to Balance Growth and Sales Content
Balancing growth and sales content doesn’t mean choosing one over the other. Instead, it’s about using the right mix to build momentum and trust. Here’s how:
1. Plan Your Content:
- Use growth content to attract attention.
- Follow up with sales content to deepen relationships and inspire action.
Example schedule:
- Monday: Share a funny reel (growth).
- Wednesday: Post a carousel explaining how you solved a common problem (sales).
- Friday: Share a personal story about your journey (sales).
2. Keep It Simple:
- Growth content should be brief and simple to scan.
- Sales content can dive deeper but should still be clear and engaging.
3. Use Your Voice:
Write as though you were talking with a buddy. Authenticity always wins over perfection.
Tips for Creating Growth Content
Think like your audience. What’s helpful, fun, or trendy to them?
- Tutorials: Teach them how to do something in 30 seconds.
- Trends: Add your unique spin to viral challenges.
- Entertainment: Share relatable or funny moments.
Example: If you’re a baker, post a quick clip of a frosting fail. People enjoy observing the untidy, authentic aspect of things!
Tips for Creating Sales Content
Sales content goes beyond trends—it connects deeply with your audience.
- Stories: Share your struggles and successes.
- Opinions: Be bold and authentic.
- Education: Teach something only you know.
Example: If you’re a photographer, describe a situation where bad weather almost cancelled a session and how you were able to save the day. This demonstrates your skills and fortitude.
Why You Need Both Types of Content
Think of your content strategy as running a shop:
- Growth content is an attractive window display that catches people’s attention.
- Sales content is the welcoming interior that makes them stay and buy.
Focusing just on growth will result in followers but no conversions. You will find it difficult to draw in an audience if you solely concentrate on sales.
The Bottom Line
Being real is more important than aiming for perfection while creating content.
By combining sales and growth content, you may get the best of both worlds. You’ll attract new followers and build trust, turning them into loyal customers who believe in your offer.
Remember: Growth content draws them in, and sales content keeps them returning for more. You can succeed in content development if you find the ideal combination.
