Hajra Naz
Client retention is the key to long-term success and financial stability. Client retention is much more cost-effective than constantly acquiring new clients. People often mistake freelance jobs as one-off opportunities and they do not think beyond it. In order to pursue a successful career as a freelancer, it is essential to think about long-term goals. If you want to become a successful freelancer, you have to factor in the importance of repeated jobs and retaining your existing client.
The reason why you should work towards retaining a client is very simple. It is hard to find a new client and a job daily, statistically speaking, it does not practically happen.
Acquiring new clients requires a significant amount of time and effort, such as networking, building relationships, and creating a strong online presence.
If you look at the career earnings of successful freelancers, a good percentage is attributed to repeated clients. These clients trust that particular freelancer with more future jobs. The trust is built when the first job was successfully completed, on time, and within the agreed-upon budget and then the freelancer becomes a one-stop choice for all future projects.
As a freelancer, my career stats attribute 38% of repeated clients. It means I was able to finish one job successfully and convince my client to entrust me with more jobs in the future. It often started with a simple logo design project and ended up with complete web design, brochure, and stationery projects.
Keeping the future in mind and a goal to retain the client, I was often able to convert one job for $50 to multiple jobs for $2000 by satisfying the client with my work. This happens by winning the trust, satisfying the client with your work, and showing up whenever my client wanted to communicate.
Watch this video to understand the importance of client retention.
