A Festive Flashback on 7 Content Writing Trends for 2023

As the year ends, it’s a great time to reflect on the significant content writing trends in 2023. This year, things changed significantly in the digital world. Many creators and brands had to adjust how they create content.

Writing and art play a crucial role in the middle of all this tech excitement.

With AI-created art and advanced tools like ChatGPT, some folks still need to learn about the future of these creative areas.

Will we embrace AI in writing and art, or will we say no? Can we do anything to stop it? And does AI make things better or worse for the SEO world?

It’s a puzzle, and we’re trying to figure out how AI fits into the picture.

Let’s highlight the seven most important trends that greatly impacted content writing in the past year.

Content Writing Trends 2023

1. The Rise Of AI-Driven Content

Brands have been using AI marketing for a long time, and they might have put some limits on using content created by AI.

Google has said that using AI to manipulate search results is not okay, but using AI to help create content is acceptable, according to their rules.

It’s not easy to tell how well Google can spot AI, but it’s evident that we need to pay attention to AI-generated content.

A study by UBS through Reuters found that ChatGPT had 100 million people using it every month by January 2023.

Nevertheless, I’ve come across various AI platforms offering comparable chatbot services. They can generate fully SEO-optimized blog posts like Grammarly, Jasper, Copy.ai, etc.

2. Shorts Videos Are Becoming Dominant

In 2023, content creators took note and started churning out more snackable content. They like short videos, infographics, and social media posts.

YouTube, Instagram, and Meta have introduced short videos on their platforms to compete with TikTok, which is hugely popular.

Instagram, for instance, has seen more people in Brazil getting interested in its Reels feature, resulting in a higher engagement rate. This trend is expected to persist, projecting an estimated 163 million users by 2028.

Nowadays, the typical human attention span is about eight seconds. So, if you want to keep your audience engaged you need to create short-form content.

3. Influencer Marketing Is Evolving

Influencer marketing is not gone; it’s changing. What we used to call influencer marketing is now part of the creator economy.

So, many brands are teaming up with online creators instead of just working with famous people. These creators make short and long videos that attract people to the brand.

YouTube even said they’d share 45% of the money they make from Shorts ads with the creators. (Though some people question this number.) But it’s clear that as prominent social media companies compete more, individual creators get more attention and rewards.

Everyone from the White House to makeup brands is teaming up with TikTok stars, Instagram celebs, and regular creators to promote their brands and messages.

4. Podcasts Remain Strong

Creating podcasts is like a new tool that some marketers need help to use well. Very much like TikTok and Instagram Reels, individuals use them for self-promotion.

The quantity of individuals paying attention to podcasts has expanded by practically 30% beginning around 2019. They’re handy for individuals who create content and for partnerships between brands.

Consider podcasts as part of your strategy for being a thought leader and teaming up with podcasts with an audience that matches your brand.

Podcasts might not be the best fit for some brands, but they can be fantastic for influencers, CEOs, and content creators that your brand works with.

5. There’s a Greater Demand For Personal Experience

So, I started this list by saying that AI is the top content marketing trend in 2023, but I also talked about how content creators are becoming more critical.

The fact that both of these things are happening isn’t a contradiction. Instead, it’s clear that many people are relying on individual brands and thought leaders for information.

Nowadays, when people need health advice, they don’t always go to WebMD; instead, they check out Reddit or listen to influencers.

Similarly, podcasters like Joe Rogan have way more listeners than CNN on any night.

This shows that people want authentic information and trust individuals they know for advice.

Building trust through thought leadership and personal branding is super important right now.

Think about it—if you’re looking for an article on SEO basics, are you more likely to click on Search Engine Journal or some random blog?

Personal branding and experience are so crucial that Google even added a new letter to its acronym EAT (now E-E-A-T) for the word “experience.”

So, share more stories and show more empathy in your writing.

6. Content Marketers Require Data More Than Ever

Looking at the bigger picture, podcasts, and short videos might not suit almost 99% of businesses.
Instead, using technology smartly and focusing on content guided by data will be necessary for competing in digital marketing in 2023.

The good news is that machine learning makes this more accessible than before.
Investing in good software like SE Ranking, Semrush, or Ahrefs will help you understand more about what your competition is doing and how you can compete with them.

Also, updating your Universal Analytics to Google Analytics 4 will give you more detailed information about essential search metrics. This can help you figure out strategies to make your campaigns better.

7. Page Experience And Value Remain Integral

Finally, technology lets all our web platforms connect better, and it’s super important to create smooth funnels and user experiences.

One cool thing I’ve noticed in the past year is the rise of shoppable content. This means you can buy things directly from a video or a blog.

These minor improvements make it easy to turn potential customers into actual buyers.

I also recommend getting a good CRM (customer relationship management) and adding lead-magnet content like ebooks, infographics, and research. This will make more people interested in buying from you.

So, make 2023 the year you get the most value out of your content and get a significant return on your investment.

Conclusion