Hajra Naz
In a recent SEO office hours video, Google Developer Advocate Martin Splitt addressed whether adding an audio version of a blog post could improve search rankings.
Does Audio Content Boost SEO?
The short answer: Probably not.
Splitt explained:
“I don’t think it will… I think it is a good thing for the user, though, so I would definitely do it—but not for SEO reasons.”
While audio content doesn’t directly influence search rankings, it still offers valuable benefits.
Why Audio Blog Posts Still Matter
Even if Google doesn’t rank audio-enhanced blogs higher, adding an audio version can improve accessibility and engagement:
✔ Reaches a broader audience – Ideal for users who prefer listening over reading, including those with visual impairments.
✔ Boosts engagement – A better user experience can lead to longer time on site, more shares, and backlinks—all of which can indirectly help SEO.
Read More: Here are 7 benefits of converting articles to audio
Key Takeaway
Creating excellent content that benefits your audience is more important to SEO than ranking factors alone. Don’t let the fact that adding audio doesn’t immediately improve your ranking deter you from doing so.
Adding audio to your blog improves accessibility and engagement, and when people enjoy their experience, positive things usually happen.
