Madiha Yaqoob
As a career option freelancing is becoming more and more popular. A survey conducted by Fiverr in February 2023 revealed that 40% of Gen Zers worldwide hope to freelance their entire careers or own their own business.
Based on various metrics like freelancer earnings and the number of projects completed, Upwork, a working marketplace, has predicted the skills that freelancers will be most interested in 2023.
According to Margaret Lilani, Vice President of Talent Solutions at Upwork, businesses frequently do not have the in-house expertise necessary to complete all of the tasks that need to be completed.
This is where an organization of free ability that can offer help and help becomes significant
The average hourly rates that freelancers on Upwork charge are listed alongside the top five skills that will be in high demand in 2023. Full-stack development, SEO, email, phone, chat support, accounting, and graphic design are among these abilities. Each skill addresses a distinct business requirement.
According to Lilani, full-stack development is a highly sought-after skill because every business today uses some form of technology. Accounting is also growing because businesses need to make sure that their books are correct. Last but not least, Lilani argues that businesses can greatly benefit from the expertise and talent that freelancers can provide during times of expansion.
Full stack development:
Full stack developers are talented experts who make the back finish of programming and sites utilizing programming dialects like Python and Java. They likewise handle the front-finish of the item utilizing HTML and JavaScript to guarantee that the client experience is smooth and consistent. Full-stack developers can charge up to $160 per hour on the Upwork platform for their services.
SEO:
Organizations use SEO and search engine optimization to make their sites more noticeable on famous search engines like Google and Bing. Search engine optimization specialists utilize various strategies to work on the site’s rankings, including adding significant catchphrases and expressions connected with the organization’s items and administrations. SEO specialists can charge up to $250 per hour on Upwork for their services.
Email, phone, and chat support:
Email, telephone, and talk support allude to the assistance given by client care delegates when clients need assistance with an organization’s items or administrations. The agents address client requests through email, telephone, or visit and ensure that their requirements are satisfied.
These support representatives charge up to $40 an hour on Upwork.
Accounting:
Client financial statements are audited and analyzed in accounting, as are tax-related documents and cost-cutting recommendations. To hire an accountant, some employers may require certification as a CPA. On Upwork, accountants charge up to $150 for an hour’s work.
Graphic design:
Graphic designers are responsible for creating eye-catching designs for the websites, brochures, social media posts, and other consumer-facing materials of their clients. They work to develop a consistent style that attracts the intended audience and effectively promotes the client’s brand.
Graphic designers charge up to $145 per hour on Upwork for their services.
Meeting a variety of important business requirements necessitates each of these skills. For instance, full-stack development is essential because almost every business makes use of some kind of technology and frequently seeks freelance talent to create products. As a result of the necessity for businesses to ensure the accuracy of their financial records, accounting is also gaining importance. In fact, this skill grew by 45 percent on an annual basis at Upwork.
Regardless of the state of the economy, hiring freelancers can be beneficial. It works when people need to cut costs and tighten their belts, but it also works when a company is growing quickly and needs talent quickly. In times of rapid growth, Lilani emphasizes the importance of bringing talent into the organization.
