Hisham Sarwar
Facebook is the world’s largest social media network. A website that started with an aim to connect friends stretched its services to a state-level before expanding its operations all over the world.
Today, Facebook has over 2.4 billion active users all over the world. This number is higher than the number of cars on the road, planes in the sky all over the world. The user base is expected to grow further as internet penetration is facilitated to uncapped population of the world. The ones who are still ignorant about its usage and possibilities.
Facebook is not just a social networking tool. Today, it is way beyond that. The company aims to take on traditional mainstream media by encouraging more videos on its platform.
Facebook-owned companies such as Instagram, WhatsApp have already a loyal user base who are actively glued to their screens daily.
With so many people using Facebook and the number continues to grow, it’s a great platform to conduct business as well.
Facebook is FREE, it has people using it so why not use it for establishing a business?
The Facebook page provides you some amazing tools to reach out to your target audience. If the content on the page provides value to the audience, it can grow quickly.
By using Marketplace, where you can buy and sell with the local community, you can now use the free service to sell your product and introduce it to hundreds of thousands of potential buyers. These buyers are already waiting to buy your product or service.
The same goes for using the Facebook Page for advertising your products and converting the traffic to your website, selling your product or service there. A perfect page typically has these four elements to engage the audience.
- Branding (Similar color theme for pictures, videos)
- Videos (Including Live videos as well)
- Pictures
- Text posts
With Facebook’s new payment system, one would not be surprised if it begins to facilitate businesses to buy/sell online through payment transactions. Soon, Messenger users will enable people to send and receive money to people within the app.
WhatsApp Pay is already being rolled out and will be introduced to everybody sometime in 2020.
Also See: Don’t use social media to impress people, use it to inspire people.
For businesses, they must use the power of Facebook and Facebook-owned companies to establish their business and grow online.
Who knows, Facebook may become the next Google?
