Hajra Naz
How are you doing, fresh freelancers and marketers? So you are all set to explore the haphazardness of gig marketing, are you?
Great. Buckle up because I’m about to share some golden nuggets that will have you marketing your gig like a pro.
So yes, I completely understand why you would feel like a small fish in a large ocean right now. Your skills are prepared, but putting them out there feels scary, like an old roller coaster on a twisty track.
In essence, relax, my buddy! With these four simple steps, you will turn that gig of yours into the most sought-after event. Let’s do this!
Step 1. Formulate Your Brand
But at first, okay, it’s clear cut. You have to know what you intend to sell, and only then can you market your gig; that’s rule number one!
Think of it this way: going to a party without knowing what clothes to wear is sheer madness, although the basic outfit is older clothes.
No, you want to look sleek and professional, right? Your brand is your signature.
How do you believe you stand out from the rest of the crowd who are also trying to establish themselves as a freelancer?
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Are you considered a good copywriter who can attract a market instantly and effectively, or are you proficient in designing? Consider that first before moving forward.
Now, this is where the fun part starts: Start brainstorming for a unique logo and name that reflects your brand.
Think of it more like an insignia of a superhero you idolize. It does not need to be anything intricate; it just has to be reflective of who you are!
Once someone sees your brand, they should instantly recognize you and think: ‘Oh, this is (insert your name here). I need them for (insert your work)’.
Step 2: Show Off Your Skills
Okay, you have your brand settled down; now it is time for the fun part. Imagine this as a talent show, and it is your time to perform.
To do that, you need to attract the audience’s attention, and what is the most effective way of doing so? An eye-grabbing presentation!
Compile all your best and completed work and display it in a manner that leaves them in awe.
If it involves designing, writing, or even social media management, showcase it to them, but ensure that all your work is professional and ready to go.
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Don’t combine many ideas last minute for a project; rather, make it simpler with a clean presentation.
And remember to include those endorsements as well! If you have provided any service previously to someone, you should request them for a short note on how fabulous you are.
Similar to how a five-star rating improves the confidence one has in their favourite pizza place, this will help enhance the trust potential clients would have in you.
Step 3: Promote Yourself
So now you have a decent-looking portfolio and some branding, the next step is to hit the street (or the web, really) and promote your gig!
Think of it as dispersing seeds in the garden; the more you manage to spread, the more flowers you will have!
Social media can be highly influential here. Register on Instagram, Facebook and LinkedIn.
Publicize your work, share stuff that people find useful and engage with your audience. Be that ‘howdy mate’ neighbour!
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Participate in forums and groups that focus on your niche. Picture a huge potluck where people bring their most sought-after meal, but instead of food, you demonstrate your business savvy!
Help people, respond to queries and do not hesitate to ask about your gig when it’s appropriate.
Dreaming of where you might find your next client? You may find them lurking at local events you attend or international conferences that you sign up for. You never know!
Step 4. Be in it to win it!
Maximize your efforts however you can, as this is the last step; think of it as fine-tuning your car before the race to fix anything that might go wrong. Make the tweaks required to ensure that everything is perfect.
Keep track of which social media posts get the most likes so that you can refine your future posts.
You must figure out what people enjoy and the type of content that encourages them to like your posts.
Do not hesitate to attempt SEO as well, it’s simply helpful if you wish to increase your awareness.
Treat it as a voice between your audience and you that encourages interaction.
Make use of keywords related to your skills in your social media profiles, blogs, and social media posts!
