Madiha Yaqoob
Social media marketing is one effective way to help these small businesses to stand on their feet and make sales online. Staying updated is crucial in the rapid world of social media marketing. Even in 2024 Instagram is still a major force in the marketing industry. But what used to work might not work anymore. Let’s investigate the upcoming year’s Instagram marketing tactics.
Social media marketing
For social media marketing, Facebook and Facebook-owned companies are probably the best way to generate leads and sales. Instagram is often ignored by social media marketers but those who do, they focus on generating likes and followers whereas the approach needs to be the other way around.
Read more: 8 Rules for Instagram Post | Instagram Marketing Secrets
Trust me, on Instagram, followers, and likes hardly to matter. You’ve got to approach this platform to build a brand, maintain a reputation, and with continuous value addition for your followers, you get in a better chance of generating sales of your product and services.
The following are the strategies to increase your brand reputation and generate sales organically in 2024 on Instagram.
1- What’s your plan?
With Instagram, your primary goal should be not to increase likes and followers. Focus on long term picture. Focus on creating a website, driving traffic to your website, installing newsletters widget so you can take emails and send emails to your subscribers in the future.
On your website, install Facebook PIXELS, in the future when you advertise on Facebook, select audience from PIXELS and you will be reaching out to the people who have already visited your website.
2- Accepting the Revolution in Video Content
Instagram videos are very popular and by 2024 they will only grow much more. Brands may interact in new ways with Reels and IGTV. Since short films are particularly popular marketers must embrace this trend. Making engaging videos makes firms stand out and establish a connection with their viewers.
3- Identify your target market:
Know who is your audience. What do they want and provide them with that particular purpose. Your target market is the person who will benefit the most from your content.
I would advise you to flush the rest of the audience. Stop worrying about unnecessary followers who do not resonate with your brand. The best way is, identify your targeted audience such as age,
gender, city, etc. This will help you price better.
4- Creating strategic content focused on your target market.
Always provide value to your audience. Create content specifically for your targeted audience. Producing content with no direction ends up attracting people who are good for nothing and don’t take any action.
Read more: How to Boost Your Sales 2X by Using TikTok and Instagram
5- Engage with your target audience daily.
Once you know who’s your target audience, finding them is easy. Use hashtags, follow those particular accounts, engage, and also respond to the comments on your own posts. This builds a bond between you and them.
6- Using Influencer Collaborations to Their Full Potential
Although it’s still popular influencer marketing is developing. Micro and nano influencers are becoming more popular due to their incredibly attentive followings. Successful strategies in 2024 will require collaborating with these influencers who have the same feel as the business. Real relationships increase credibility and attract new supporters.
7- Giving Interactive Features Priority
It is time to engage with Instagram as its algorithm rewards interaction. Stickers quizzes and polls all increase follower engagement while offering insightful information. Brands that promote conversation grow communities and devoted fans which increases brand advocacy and revenue.
8- Call to action
Always have a call to action on each Instagram post. The best way is to take the traffic to your website as discussed earlier. A call to action is very important.
9- Using Transient Content to Promote FOMO
Instagram Stories are a great way to induce FOMO. Urgency and action are fueled by urgent deals and behind the scenes looks. Marketers will turn to Stories in 2024 to increase engagement and conversions.
Personal Thoughts
As far as Instagram marketing is concerned flexibility is essential. Though trends change over time sincerity always wins. Brands that remain authentic and innovative will succeed in 2024. In the digital age marketers may accomplish their objectives and create enduring relationships with their audience by accepting change and utilizing Instagrams features to the fullest.
