Hina Javed Malik
Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. Companies and businesses leverage digital channels such as search engines, social media, email, and other ways to connect with current and future customers.
Digital marketing service is one of the topmost wanted hard skills for freelancers.
Why Digital Marketing?
While traditional marketing exists in print ads for physical marketing. Digital marketing provides a challenge by working in an electronic and internet medium. This means that there are endless possibilities for brands to utilize email, video, social media, or website-based marketing endeavors.
Since Digital Marketing has so many options and strategies associated with you, this can be creative and one can experiment with a variety of marketing tactics and budgets.
With Digital Marketing, you can use tools like analytics to monitor the success and return of your investment in your campaigns. This covers more audiences than a print ad ever could.
Companies define DM (Digital Marketing) by the use of numerous digital tactics and channels to connect with customers where they spend much time of their time online. The masters have a clear picture of how each marketing campaign supports its overreaching objectives. Depending on the objectives, Digital marketers can support a customized digital strategy that encompasses these goals.
Examples of Digital Marketing:
SEO or Search engine Optimization
This is a key component of any DM campaign. This process involves optimizing a website to rank higher than a selected page in search engines for business-related keywords. This helps push traffic to your desired target audience. Most beneficiaries of this process are websites, blogs, and infographics.
Content Marketing
The term donates the creation and promotion of content for the purpose of generating brand awareness, traffic growth, and lead generation. This includes blog posts, eBooks, and infographics.
Social media marketing
This practice promotes your brand and you connect utilizing social media channels to increase brand awareness, push traffic and generate leads for your business.
Also See: Don’t use Facebook for only making connections, use it for doing business.
In this process, social media giants such as Facebook, Instagram, WhatsApp, TikTok, LinkedIn, YouTube, and a few others are used. Each platform allows you to advertise by paying money and reaching out to your target audience.
PPC or Pay per click
PPC is a method of driving traffic to your website by paying a 3rd party every time your ad is clicked. The best example is google ads, Facebook ads, or sponsored messages on Linkedin.
Affiliate Marketing
This type of DM is mostly based on the performance of a website where you receive a commission for promoting someone else products or services on your website. Here is all you need to learn about affiliate marketing.
Native advertising
This DM refers to ads that are primarily content-led and featured on a non-paid platform, for example, Reddit.
Marketing automation
Marketing automation refers to software that serves to automate your basic marketing operations. For example, email newsletters, and social media post scheduling.
Email marketing
Companies rely on email marketing as a way to communicate with their audiences. For example, subscription rewards, and email confirmation for downloading software.
Online PR
Online pr is a practice of securing earned online coverage with digital publications, blogs, and other content-based websites. For example, talking to journalists on Twitter or engaging reviews regarding a product, or engaging comments on a forum.
Inbound Marketing
A marketing methodology wherein you attract and delight customers at every stage of the buyer’s journey. For example, Video marketing.
Here are some key stages to mastering DM
Awareness Stage
Blog posts greatly help to increase your organic traffic when paired with strong SEO and keyword strategist.
Infographics increase the chances of you being found via social media
Short videos are easy to share and can help your brand get found by new audiences by hosting them freely on youtube.
Consideration stage
Ebooks are great for lead generation as someone is more likely to exchange their info in order to receive it.
Research reports are high-value content which is excellent for lead generation as they are picked up by media and industry press.
Vlogs are more detailed and are effective as they offer a comprehensive content
Decision stage
Case Studies help your website push traffic on a purchasing decision.
Testimonials help a website by giving much-needed credibility.
Here are four steps to Master DM
1. Research search terms relevant to your business. Use search engines like Google and Bing and make a list that is commonly used.
Optimize your website by putting the keywords in your website URL. Use the selected keywords in the tags and meta descriptions of your web pages. I would advise you to do it organically so they look genuine and legal rather than jamming as many keywords as you can. Include keywords in the content of your websites
2. Creating DM content by using content marketing which promotes brand awareness, creates loyal customers and drives sales. Establish the audience for your content
By researching data and then planning your target. Use analytics to find interests. Maintain an online blog to engage your customers. Use analytics o test your content to see what works
3. Advertise on Social Media. Use social mediums to target a specific audience and at the same time create a Facebook business page. Also, make an Instagram page and a Twitter account. You can also join Linkedin to build a business network.
4. Use PPC advertising to bring people to your website. Bid, and spend money on Google AdWords for your ads to appear in Google searches. And Finally, Utilize Facebook advertising to target a specific audience
