Hajra Naz
Meta just dropped some fresh insights that brands need to pay attention to — especially if they’re trying to win over Gen Z.
Working with research firm BAMM Global, Meta surveyed young folks aged 18 to 24 across Brazil, Germany, Japan, the UK, and the US. And yep, the results are eye-opening.
Let’s break it down.
1. Sharing Is the New Love Language
Turns out, 67% of Gen Z users on Facebook and Instagram are constantly sharing videos with friends and family. It’s not just casual anymore—this is how they show they care.
Meta even called it a “love language.” These short videos and memes aren’t just funny clips — they’re how Gen Z expresses their mood, feelings, and even support for one another.
So what does that mean for your brand?
Simple: Make stuff worth sharing. If your content feels real, helpful, or just puts a smile on someone’s face, it’s more likely to spread.
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2. Short Videos = Gen Z’s Google
Here’s the wild part — Gen Z doesn’t just scroll for fun. They search through short-form videos for real-life advice.
From recipes and travel tips to learning how to invest or eat better, 81% of Instagram users said they use it to grow and level up their lives. It’s not just entertainment — this is their go-to search tool.
So, if you’re a brand? Teach them something. Show them something new. Be the one who helps them figure out life, even in small ways.
3. Repetition Still Works
Have you seen a brand once? Cool.
Seeing it a few more times? That’s when the magic happens.
Meta says repeat exposure matters. Gen Z responds better when they see your message across different spots — especially through videos, creators, and smart recommendations.
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78% of Gen Z users say they discover new products through videos. And 73% believe the more a platform “gets them,” the better the ads they see. So if your content hits right, they’re not annoyed—they’re interested.
The Bottom Line?
If your brand wants to connect with Gen Z, don’t just push content. Share things they want to pass on.
Teach them something useful. And show up more than once — just don’t be boring.
Want more insights? Meta’s full “Generation Zeitgeist” report has all the details.
