Artificial IntelligenceNews

PTCL Group Puts Customers First with AI-Driven Service Excellence

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PTCL Group prioritizes customers with AI-driven excellence.
An advanced AI-based platform will be integrated into PTCL Group, Pakistan’s leading telecommunications and ICT services provider, including PTCL and Ufone 4G. This stage consolidates state-of-the-art advancements, for example;
  • Urdu-based Huge Language Models (LLMs)
  • Programmed Discourse Acknowledgment (ASR)
  • Regular Language Handling (NLP),
  • AI (ML).
Its primary objective is to improve the overall customer experience strategy of PTCL by enabling enriched customer sentiment analysis and providing valuable insights. This strategic initiative exemplifies the PTCL Group’s commitment to superior customer-centered services.

PTCL Group’s mission is centred on ensuring that its customers are happy, which is why the company is dedicated to providing exceptional service and experiences to them. The business continually makes investments in new ideas and improves its operations to guarantee smooth, prompt, and effective service interactions.

PTCL Group aims to provide customers with trustworthy and enriching experiences by utilizing cutting-edge technologies and feedback from customers. The integration of advanced AI technologies is poised to elevate customer experiences to new heights, setting a benchmark within the industry.

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Hatem Bamatraf, President & Group CEO of PTCL & Ufone 4G, expressed enthusiasm for this initiative, highlighting AI as a transformative force that will significantly enhance customer experience. Ahmad Kamal, the Group’s Chief Customer Care Officer, emphasized the significance of launching the industry’s first Urdu Language AI-enabled Customer Services platform, aligning with PTCL Group’s vision of delivering superior customer experiences.

Adeel Saeed Chaudry, CEO of STech.ai, expressed pride in the partnership with PTCL Group, emphasizing STech.ai’s commitment to digital transformation and excellence in customer service through their AI-driven solutions, particularly under the BOTWA brand.

PTCL Group, renowned for its extensive telecom and digital infrastructure across Pakistan, serves a vast user base with state-of-the-art fibre networks, comprehensive cellular and digital services, and financial offerings that enrich the lives of millions daily, both personally and professionally.

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