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Most entrepreneurs behind new startups will turn to the world of digital to market their businesses. While this is a smart move considering how effective digital marketing can be, it is important not to forget about the impact of traditional print marketing. Most business experts insist that the greatest levels of success can be achieved by embracing a combination approach to marketing and finding a balance between print and digital. With that in mind, here is some advice regarding the best marketing material for startups.
Business cards
The modest business card is arguably the most important piece of marketing material for new business owners. It acts as a tangible reminder of your brand and can work to keep your offering top of mind for a long time to come – especially if you take the time to design a business card that stands out from the crowd. Always remember to pay attention to colors, font, and shape, as all of this can help to generate brand interest and encourage customer loyalty. Finally, be sure to find a reputable printing company to assist you in creating high-quality print files for maximum impact.
Brochures
Until you manage to establish your brand as a household name, you are going to spend a decent amount of your time explaining to potential customers or clients who you are and what your business can do for them. Brochures can come in handy in this regard and make for helpful supportive tools during presentations or when trying to secure a business meeting with a profitable prospect. Work closely with a designer and writer to ensure that your brochure is as comprehensive and convincing as it is stunning to look at.
Posters
Posters are affordable to make and can generate plenty of interest if you are looking to promote an event, your brand launch, or a new product or service in your store. They can be handed out like flyers to passersby or placed on walls or lampposts in specific places where your target market tends to spend a lot of its time – such as a mall or a grocery store. It is also recommended to stick up a few posters inside your store so that your already-existing customers or clients can get in on the action too and possibly help to spread the word.
Banners
There are many different types and sizes of banners for business. Some are sturdy and durable and ideal for use outdoors, while others are more compact and created to be placed indoors. They are excellent for convincing customers who are already inside your store to make that purchase, and they are great for drawing attention to your brand at trade shows. From retractable banners and A-frame signage to counter cards and more, the options for banner advertising are practically endless – and surprisingly affordable, too.
You now know what type of marketing material can support you on your climb to the top and what to include in your marketing budget going forward. Combine all this with social media marketing and paid advertising and you will be well on your way to building a formidable brand that is likely to be around for many years to come.
