The Great Online Sale (GOS) in the UAE has transformed the Eid shopping experience, allowing residents to enjoy significant discounts of up to 95% from the comfort of their homes. Starting on March 29, this three-day event showcases more than 70 online retailers offering discounts across various categories, including electronics, fashion, and children’s brands.
Mohammed Feras said Eid Al Fitr is a significant event in the UAE’s cultural calendar. He is the VP of Retail and Strategic Alliances at Dubai Festivals and Retail Establishment (DFRE). In addition to being when local people purchase clothing and gifts, Eid offers a huge opportunity for public and global traders to feature their businesses and provide enticing discounts.
Feras encourages residents to take advantage of the wide range of offers available during this period, whether they want to purchase Eid gifts, update their home decor, or refresh their wardrobe for the festive season. The GOS caters to diverse consumer needs, ensuring something is appealing for everyone among the various discounts and promotions.
The success of the GOS’s second edition exceeds that of its predecessor, with a notable increase in participating retailers and reported sales. This surge in popularity has resulted in 77 platforms joining the sale, including major players such as Amazon, Noon, and Namshi. The enthusiastic response from retailers demonstrates the effectiveness of online sales in driving consumer engagement and increasing sales.
Notwithstanding significant limits, the GOS offers members the potential chance to win exciting prizes through a daily lucky draw. By registering on the Great Online Sale website, customers get close enough to restrictive promotion codes for extra limits and become qualified for an everyday grand award of Dh10,000.
Overall, the GOS reflects the evolving retail landscape in the UAE, blending convenience, affordability, and excitement to deliver a truly immersive shopping experience for residents during the festive season.