Hajra Naz
Ever feel like your website is invisible online? You write awesome stuff, but people need help finding it. That’s where keyword mapping comes in! It’s like a magic trick to help people discover your website.
Imagine keywords as secret search terms people use online. Like treasure hidden on a map, these words unlock who sees your website. Keyword mapping helps you find these secret words and mark them on your website, like a treasure map!
Why is keyword mapping so cool? Because it helps you:
- Get noticed by more people: By using the words people search for, you tell search engines, “Hey, I have what users are looking for!” This helps your website climb higher in search results.
- Attract the right visitors: No more talking to empty chairs! By using keyword mapping, you can develop content that people would appreciate by understanding what they are searching for.
- Make your website super easy to navigate: By using keyword mapping to arrange your material cleanly, you may make it easier for users and search engines to find what they’re looking for.
Ready To Be A Keyword Mapping Expert? Let’s Do It!
Step 1: Brainstorm Your Website’s Main Stuff
Think about what your website is all about. Are you a bakery with mouthwatering cookies?
Are you a travel blogger with wanderlust tips? Maybe you’re a bakery with mouthwatering cookies.
Whatever your website’s main focus is, write down those broad topics. This is like the big picture on your treasure map – the general area where you’ll find the hidden gems!
You may also like: Why Keyword Research and Planning is important for SEO?
Step 2: Keyword Research – Digging Up the Treasures
Now for the fun part – finding those secret search terms people use! Here’s how:
- Pick a few main words for each topic: Let’s say your website is about cookies. Your main words could be “cookies,” “cookie recipes,” or “best cookies in town.” These are your starting point.
- Use free online tools: There are websites like Google Keyword Planner that help you find tons of related keywords. They even show how many people search for those words each month.
- Peek at what your competitors are doing: See what keywords other websites in your field are using. This might give you some ideas for hidden gems they missed!
Step 3: Group Keywords into Topic Clusters
Imagine a network of tunnels leading to your treasure chests. That’s what topic clusters are like! They’re groups of keywords that are all connected.
For example, under the main topic of “cookies,” you might have a cluster for “chocolate chip cookie recipes,” with related words like “easy chocolate chip cookies,” “giant chocolate chip cookies,” or “gluten-free chocolate chip cookies.”
Why are topic clusters so awesome? They make your website super organized, so search engines can easily understand what your content is about.
Plus, it helps visitors find everything they need on a specific topic without getting lost in a maze.
Step 4: Map Keywords to Pages – Marking Your “X”
Now comes the exciting part – assigning those secret search terms to the most relevant pages on your website! Here’s what to keep in mind:
- Think of big picture pages and smaller detail pages: Imagine big picture pages as treasure chests overflowing with cookie info. Smaller detail pages, like subpages, are like mini treasure chests focusing on specific details, like frosting recipes or decorating tips.
- Make sure the words fit naturally: Don’t just stuff keywords everywhere! They should flow smoothly with your content. Visitors (and search engines) can spot forced keywords a mile away.
You may also like to read: What To Do After Keyword Research – Turning Research into Ranking Content
Step 5: Prioritize Keywords and Set Goals – Time to Get Strategic!
Not all secret search terms are created equal. Some are super competitive, like trying to find a treasure chest guarded by a dragon! Here’s how to choose the right ones:
- Keyword difficulty: Some online tools show a difficulty score for keywords. A high score means lots of competition, while a low score means there’s less competition for that word.
- Set SMART goals:Do not limit yourself to “higher rankings.” Set Explicit, Quantifiable, Achievable, Significant, and Time-bound goals. For instance, your goal should be to rise five places in three months to number one for “easy chocolate chip cookie recipe.”
Bonus Tip: Use a spreadsheet or online template to keep track of your keywords and which pages they belong on.
This makes everything nice and organized, like a treasure map with clear markings!
By following these steps, you’ll be a keyword mapping pro quickly!
Remember, keyword mapping is like a magic trick to help people discover your website and all the amazing content you have to offer. So, grab your virtual shovel and start.
