YouTube Launches “Jewels” to Boost Live Streamer Earnings

YouTube Launches “Jewels” to Boost Live Streamer Earnings

Monetizing Content with Digital Stickers

“Jewels” is a new feature that YouTube is launching. It provides live streamers with an extra source of income. Viewers can buy digital stickers and use them during vertical live streams. As a result, content producers have more chances to make money off of their work.

Interactive Gifting for Audience Engagement

During live sessions, fans can send animated digital presents to their favorite streamers using the Jewels feature. These gifts are displayed on-screen, creating an engaging and interactive experience for the audience and the streamer. Revenue generated from these stickers will be shared with content creators, enhancing their earning potential.

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Earning with Rubies

For every Ruby earned through Jewels, creators will receive one cent—100 Rubies translate to one dollar. Eligible authors will also receive a 50% bonus on their Jewels profits during the first three months of the feature’s launch.

Exclusive U.S. Launch

Jewels will only be accessible in the US at first. In the upcoming weeks, this functionality will be made available to American creators who are part of the YouTube Partner Program. While only American viewers can purchase these digital gifts at launch, audiences worldwide can view them during live streams.

Optimized for Mobile Vertical Live Streams

Jewels will work exclusively on YouTube’s mobile app for vertical live streams, catering to the increasing popularity of vertical video content.

YouTube’s Commitment to Creators

This program demonstrates YouTube‘s continuous efforts to provide creators with cutting-edge resources. Jewels foster audience engagement and offer creators fresh ways to earn while sharing their passion.

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