Hajra Naz
As part of YouTube’s larger initiative to be open about content that could otherwise confuse or mislead consumers, creators of realistic-looking films will have to cite when they used artificial intelligence starting on Monday.
Content Labeling Checklist
A checklist inquiring if the content of a video is appropriate will appear when the user uploads it to the website.
- Makes a natural person say or do something they didn’t do
- Alters footage of a real place or event
- It depicts a realistic-looking scene that didn’t occur
Purpose of Disclosure
The disclosure is intended to assist with keeping users from being confounded by synthetic content amid a multiplication of new, consumer-confronting generative AI tools that quickly and simply make convincing text, pictures, and video, and audio that can frequently be difficult to recognize from the genuine thing.
Concerns Raised by Experts
Online safety experts have raised caution that the multiplication of AI-created content could confuse and deceive users across the web, fundamentally in front of elections in the US and somewhere else in 2024.
Consequences for Non-Compliance
YouTube creators will have to note when their videos use artificial intelligence (AI)-generated or other modified information that seems realistic. If they don’t include the notice regularly, they may have to deal with the consequences.
Implementation and Updates
The platform announced that the update would come in the fall as part of a larger rollout of new AI policies. YouTube will add a label in the description for videos containing AI-generated content, especially on sensitive topics like politics.
Exceptions to Labeling
Creators won’t be required to disclose when the synthetic or AI-generated content is unrealistic or “inconsequential,” such as AI-generated animations or lighting or colour adjustments. The platform won’t require disclosure for generative AI used for productivity purposes.
Penalties for Non-Compliance
When it comes to synthetic content that needs to be disclosed, creators who don’t utilize the new label regularly risk consequences like having their work removed or being suspended from YouTube’s Partner Program, which allows them to make money off of it.
