A Simple 2-Hour Per Week Video Content Strategy for Small Businesses

Making new content all the time can be hard, especially for small businesses. But if you do it correctly, it can be easier and you can make good content without getting tired.

One good way to do this is to make helpful videos for YouTube. Why YouTube? Since it functions similarly to having a sales representative on duty around the clock.

And others who are interested in learning more about your company can still watch your videos. No other place is as good as YouTube for this.

If this sounds interesting, this step-by-step guide will show you how to make new content in just 2 hours each week. You can build your brand and talk to your customers well. 

Let’s start now.

Step 1: The Importance of Content Volume

Many small businesses worry they post too much online. But really, most teams can’t post too much. 

Social media shows posts to people who like similar things. So, if you don’t post often, your followers might not see your posts. 

Only a few people might see any one post. To reach more people and get new customers, try posting a lot more. 

Think about your favourite TV show. 

Do you get tired of watching it again and again? Of course not, because you like it. 

Your followers will feel the same way about your posts if they are helpful, interesting, and important to them.

Step 2: Develop a Simple Content Strategy

Having a well-defined plan is essential to creating content that works. Here’s how to set one up:

Planning (1 Hour)

1. Know Your People: Figure out who you want to help. What do they want and what makes it tough for them? What would they like to read about?
2. Think of Things to Write: Use questions and a special computer program to come up with ideas for what to write about. Try to get four good ideas for the first month.
3. Make a Plan: Outline your ideas and present them as if you’re speaking directly to your readers.

Step 3: Create Your Content

 

Filming (2 Hours)

• Get Started: You don’t need a fancy place to make videos. Just use your phone, a microphone, and a light.
• Make Videos: Try to make four videos that are 10 to 15 minutes long at once. Focus on getting the videos done. Remember, it’s better to finish something than to make it perfect.

Read More: How Short Videos & User-Generated Content Impacts Marketing?

Step 4: Edit Your Videos

Editing (2 Hours)

• Keep it simple: When you start making videos, don’t stress about fancy editing. You can make your videos look better later or ask someone else to help you.
• Use easy editing tools: There are many tools you can use to edit your videos. Look for tools that are easy to use and follow tutorials to learn how to do basic things like fixing mistakes and adding your own brand.

Step 5: Repurpose Your Content

Repurposing (2 Hours)

• Change videos into many forms: Turn your four edited videos into different things like short YouTube videos, podcast shows, blog posts, and email newsletters.
• Make short things: Use AI to find the best parts of your videos (60-second clips) and quotes. This can make cool Reels, TikTok videos, and image quotes.

Step 6: Publish Your Content

Scheduling (2 Hours)

• Plan Your Posts: Now that you have your content ready, you can decide when to post it on social media.
• Use a Posting Tool: Upload your videos and pictures, copy and paste the captions and hashtags you made, and set the days to post. This will help you post every day on all your social media accounts.

The Results of Your Efforts

You can have a strong content publishing plan in place with just two hours of weekly effort.

Expect to see:

• Daily posts: We put out two posts every day on all our social places.
• Mixed-up content: We do long posts on YouTube, podcasts, blogs, and emails. 
• More people seeing: More posts mean more chances to talk to people and get them to come to our lead magnets and sales funnels.

Read More: The 10 Best Video Search Engines You Need to Know

Long-Term Benefits

If you make this a habit for a long time, you’ll have enough stuff to make bigger things, like a book, class, or teaching program.

The time you spend making content will help you be known and sell your business better.

Conclusion

Making content is not hard or takes a long time. If you have a good plan and the right tools, you can make content that helps your business to grow.

Use this simple way, and you’ll see that doing things the same way and making good stuff will help you grow and get more people to care. Now is the time to do something. Start using this content plan today, and watch your online presence get better.

Remember, the important thing is to keep doing it and make your content better over time.