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Do you have an excellent idea for a video that would take your company’s marketing campaign to a whole new level? Turn to the professionals who work hard every step of the way to make visions like yours into a reality. Read on to find out how the services provided by a video production agency can bring your ideas to life.
What Exactly Is a Video Production Agency?
A video production agency will create video content for a company’s marketing campaigns. A video production agency differs from a film production company used for movies and television. It’s also not the same as hiring a videographer, as a videographer is usually a single person hired to capture a specific event, such as a wedding. Instead, a video production agency includes a team of experienced, hard-working professionals. That includes experts in every facet of video production, from shooting to editing.
Statistics show that video marketing is the key to brand success. Based on these numbers, more and more brands are focusing on video, so you want to create the best quality video content that stands out from the pack.
What Are the Advantages of Hiring a Video Production Agency?
The first advantage is that the pros will bring vast experience and expertise in every stage of production. From scripts to filming to editing, an agency is full of highly talented artists who have spent years perfecting their crafts. It’s simple: hire the experts when you want the best results. That is especially valuable when you want to include animation, motion graphics, and special effects.
Another advantage? You don’t have to worry about renting cameras and lighting equipment because video production agencies already have those (and know exactly how to use them). A video production company also will have the latest and bestvideo technology and software. The result will be polished, high-quality, professional-looking video content.
Video production companies also bring industry insight and finger-on-the-pulse awareness of the latest trends. You want your video to be exciting and different from what your target audience has already seen but also relevant and eye-catching and to spark conversations. They will take your idea and turn it into content that stands out, gets in on the latest trend earlier than your competition, and perfectly captures the attention of your target audience.
Video production agencies allow businesses to manage their time and energy most effectively. You and your company already have enough on your plate. Your in-house marketing team does not need to spend time and energy learning the ins and outs of filmmaking; let the experts handle this one. Their creativity, artistry, and fresh perspective will bring your vision to life, all the while keeping you informed every step of the way. By delegating tasks to another team, you’ll get the highest-quality video content while you focus on other aspects of running your business.
What Services Are Provided By a Video Production Agency?
Video production services are typically divided into three phases: pre-production, production, and post-production.
1. Pre-Production
The whole process starts with you and the production agency discussing the ins and outs of the story you hope to tell with your video content. It’s essential to ensure you are on the same page. If you don’t start with a good understanding of each other’s goals, it will be much harder working together later. Sometimes, an agency isn’t the right fit. This meeting is a chance to determine if you believe the video production company is the best choice to bring your idea to life. If initial conversations are successful, several subsequent pre-production steps and services will follow suit.
Research
Next, the agency will do extensive research on your business and industry. Before shooting begins, the agency should know what a company does, its mission statement, story, brand identity, and more. A big part of this research includes researching your target audience and determining the most effective way video content can successfully reach them.
They’ll also take an extensive look at the company’s past marketing campaigns so that they are familiar your brand’s style before moving on to the next steps. Brand consistency is key, and the right video production agency will be very talented at tailoring their services to fit each specific client. During these initial meetings and conversations, a brand can also let the agency team know if there are aspects of past campaigns that should be left behind.
Planning
With the discoveries from their research in mind, the agency moves on to writing the scripts. This stage also includes storyboarding, a service that plans out each shot of the eventual video before shooting begins.
Preparation
The script will come to life with the best talent, which brings us to the next stage. The video production agency will set up auditions and give their valuable insight into choosing talent. They may be connected to a talent agency, making holding auditions much easier.
One advantage the video production team often provides is an in-house studio. But if that’s unavailable, or if your idea requires another location or permits for filming, the agency will handle that too, scouting locations for filming. The agency will also take this time to prep and, if needed, rent the props, wardrobe, and equipment for the shoot.
2. Production
The production stage involves filming the video and recording audio. On set, the producers will coordinate everything. Along with production assistants, they’ll facilitate communication among departments and ensure the shoot goes smoothly.
The director will be calling the shots along with the primary camera operator. An assistant camera operator will handle slating and ensuring the camera works and is in focus. If your video includes drone footage, an operator will also handle those specialty cameras.
The lighting department and the makeup artists keep everything looking on brand, and audio engineers will be on set to do the same for the sound.
3. Post-Production
Once the footage has been shot, it’s time to put together the finishing touches to perfect the vision. Video editing is a huge part of this stage, but post-production is not just about editing the footage you have. A professional agency will also provide services to enhance the footage already taken, including visuals with color grading, animation, special effects, and motion graphics, as needed.
Post-production is also when you record any voiceover or ADR. Sound-wise, this includes audio mixing and editing.
The final step in post-production is distribution. You want the world to see what you’ve created. The agency will post the video online, contact TV stations for network broadcasts, and so on. Their existing connections make this step a breeze.
Choosing the Right Video Production Company
So, how do you decide which agency will best bring your vision to life? An experienced video production agency, such as the San Diego-based Pretzel Logic Productions, will have a portfolio of past work on their website. You can also usually find testimonials from other companies that have used the agency’s services for their marketing video content. It’s also good to know if the agency mentions working with clients of all sizes and budgets.
Make your decision carefully on who to partner with for your video content, and your campaign will be a boon for your business.
