Hajra Naz
LinkedIn is releasing various new features to improve its program’s encounter for newsletter creators.
The expert networking site’s objectives are to assist creators in developing their newsletter audiences and engaging readers more efficiently.
More People Publishing Newsletters on LinkedIn
The company reports a 59% increase in LinkedIn members publishing newsletter articles over the past year. Engagement with these creator-hosted newsletters has also risen by 47%. In response to this growing interest, LinkedIn is updating its newsletter tools.
A New Way to View & Comment
One significant change is an updated reading experience that displays comments alongside newsletter articles. This makes it easier for readers to browse the information and take part in discussions.
Design Your Cover Images
Creators can now use Microsoft’s AI-powered Designer tool to create custom cover images for their newsletters. To create aesthetically pleasing covers, the integration offers templates, sizing options, and design advice.
You may also like to read: Here are 8 AI tools to boost your LinkedIn content
More Subscriber Notifications
LinkedIn is enhancing the notifications sent to newsletter subscribers to drive more readership. Email alerts and in-app messages are sent to subscribers upon the release of a new issue. Additionally, LinkedIn will encourage your followers to sign up.
Mention Other Profiles in Articles
Creators can now embed links to other LinkedIn profiles and pages directly into their newsletter articles. This allows readers to click through and learn more about the individuals or companies mentioned.
Preview Links Before Publishing
LinkedIn now offers a staging link that previews the newsletter URL before hitting publish, helping creators share and distribute their content more effectively.
Why SEJ Cares
As LinkedIn continues to position itself as a publishing platform for creators and thought leaders, these updates are significant for digital marketers and industry professionals looking to build an audience. The new tools are part of LinkedIn’s broader effort to support creators publishing original content on its platform amid rising demand for newsletters and knowledge-sharing.
How This Can Help You
These new features can help you create visually appealing material, increase your subscriber list, engage your audience through comments, and preview your content before it goes live if you publish a newsletter on LinkedIn.
