Hajra Naz
Google has officially launched its November 2024 core update, with full rollout expected over the next two weeks. Core updates, which happen several times a year, typically bring broad, impactful changes to Google’s search algorithms. In a LinkedIn post, Google shared that this update aims to improve search quality by prioritizing genuinely useful content over content created solely for search performance.
Google’s Statement
In a brief announcement, Google stated: “Today we released the November 2024 core update. We’ll add it to our ranking release history page soon and provide updates when the rollout is complete.”
Prior Notice and Expectations
Google had hinted at a new update coming soon, though sites impacted by the September 2023 helpful content update may not see major recoveries. It’s still early to assess how this core update will affect sites.
Steps if Your Site is Affected
If your site’s ranking is negatively impacted, Google suggests the following:
- There may not be specific actions to recover, as a ranking drop doesn’t necessarily indicate issues with your content.
- Review Google’s list of questions for sites affected by core updates to evaluate content quality.
- Small recoveries may happen between core updates, but significant changes usually occur after another core update.
In summary, Google’s guidance remains consistent: focus on creating helpful, people-first content rather than content aimed only at ranking well in search.
“There’s nothing new or special that creators need to do for this update as long as they’re making satisfying, people-focused content,” Google advised previously. For additional details on core updates, refer to Google’s official documentation.
Looking Back: Previous 2024 Core Updates
The March 2024 core update was Google’s biggest. It launched on March 5 and ended 45 days later, on April 19.
