Instagram Will Now Let You Pin Your Own Post Comment

Instagram is rolling out a new feature. Users can now pin their own comments on their posts. Before this, pinned comments were only for followers or other users. The update gives creators and regular users more control. It helps them shape the conversation under their content.

Pinned comments first appeared on Instagram in 2020. The platform lets users highlight up to three comments from others. The goal was to spotlight positive interactions and useful replies. It also helped bring attention to conversations you wanted people to see first. But until now, pinning your own replies was not an option.

Why Pin Your Own Comment?

At first glance, some might think, “Why would anyone want to pin their own remarks?” But the truth is, there are many practical reasons:

Add context beyond the caption: Captions are limited in space and style. Pinning your own comment lets you expand on details without making the original post too wordy.
Share updates: If your post is about an event, product launch, or announcement, you can pin a follow-up comment to provide updates.
Answer FAQs: Instead of repeating yourself in replies, you can pin a comment addressing common questions.
Highlight additional resources: You can tag other profiles, pages, or hashtags that add value to the post.
Keep engagement alive: Pinning your own thoughts can spark more discussion and guide the type of conversation you want under your content.

Adam Mosseri’s Take

In response to a question during his AMA session, Instagram’s Head, Adam Mosseri, explained the reasoning behind the update:

“A couple of weeks ago in my AMA, somebody asked me why you can’t pin your own comment. And we thought about it and you should be able to pin your own comment, because the whole point of pinned comments is that you should be able to shape that comment thread into whatever you want, because it’s your post in the first place. So we’ve fixed it and now you can pin your own comments.”

This statement highlights Instagram’s broader goal: giving users more control over how their posts are framed and discussed.

Limitations to Keep in Mind

While this feature is a useful addition, it does have its limits. You still can’t add clickable links to pinned comments, which many creators would love to see. That means you can’t drive traffic directly outside of Instagram, but you can add tags, mentions, emojis, and GIF-based replies to keep comments engaging.

How You Can Use This Feature Strategically

If you’re a creator, brand, or business owner, here are some smart ways to use pinned self-comments:

Announce changes (e.g., “Event postponed to next week!”)
Share behind-the-scenes details
Direct followers to check out your Stories for more context
Add disclaimers or clarifications
Promote related hashtags or collaborations

This small update could make a big difference in how you manage community interactions. Sometimes, pinned comments even get more visibility than the post caption itself, so using this strategically can boost engagement and clarity.

Rollout Timeline

Instagram has confirmed that this feature is rolling out starting this week. If you don’t see it yet, expect it to appear in your app soon as the update reaches more users globally.

FAQs

1. How many comments can I pin on Instagram?

You can pin up to three comments per post, whether they are from others or your own.

2. Can I add links to pinned comments?

No, Instagram does not currently support clickable links in comments. You can, however, tag other accounts or use hashtags.

3. Will pinned comments affect the algorithm or reach of my post?

Pinned comments don’t directly influence the algorithm, but they can improve engagement by keeping important information visible.

4. Can I pin comments on someone else’s post?

No, you can only pin comments on your own posts.

5. Is the pinned comment feature available to everyone?

Yes, Instagram is rolling it out to all users. If you don’t see it yet, update your app and check back in a few days.