Amazon has launched a new AI-powered tool inside its Seller Assistant platform. The feature is designed to help third-party sellers save time, reduce errors, and grow their businesses. This move shows Amazon strong push to bring more artificial intelligence into its marketplace.

What the New AI Agent Can Do

The new AI agent runs all the time in the background. It does not wait for sellers to ask questions. Instead, it actively scans accounts and looks for ways to help.

It can:

Monitor account health and compliance.
Suggest better inventory strategies.
Recommend shipment plans that cut costs.
Flag issues like slow-moving products, upcoming storage fees, or regulatory risks.
Propose solutions such as price changes or product removals.

This gives sellers a “second set of eyes” on their business. The tool does the heavy lifting but still lets sellers make the final call.

Support for Both Daily Tasks and Big Goals

Amazon says the AI agent is designed to be a partner, not a replacement. It helps with small tasks such as checking account alerts. At the same time, it supports bigger goals like long-term growth planning.

For example, a seller could see advice on how to manage stock for the holiday season or reduce costs linked to returns. This makes the Seller Assistant more than a simple dashboard—it acts like a digital business coach.

Moving Into Advertising

The tool is not limited to operations. Amazon is also expanding it into advertising. Sellers can now create ad campaigns by typing simple, conversational prompts. The AI handles the rest, turning ideas into ready-to-run ads.

This makes marketing faster, easier, and less expensive, especially for smaller sellers who may not have large advertising teams.

Rising Competition in AI Commerce

Amazon’s launch comes at a time when many companies are racing to shape the future of digital trade. Just one day before Amazon’s update, Google announced a new payments protocol for agent-driven transactions. This illustrates the rapid growth of the AI commerce space and the significant stakes involved.

Amazon’s Bigger AI Strategy

The AI agent is part of a larger push by Amazon to bring new technology to sellers. Earlier this year, Amazon launched:

A video generator to create product ads.
Generative AI tools to improve and rewrite product listings.

With these updates, Amazon is turning Seller Assistant into an end-to-end digital partner. It combines automation with expert advice, providing merchants worldwide with the tools they need to compete and succeed.

FAQs

1. What is Amazon’s new AI agent in Seller Assistant?

It is an always-on AI tool that helps sellers monitor accounts, manage inventory, and plan shipments. It also suggests fixes for common problems.

2. Can the AI make changes to my account on its own?

No. The AI gives recommendations, but sellers stay in control. You decide whether to take action.

3. How does the AI agent help with advertising?

Sellers can type simple prompts, and the AI will create ready-to-use ad campaigns. This makes marketing faster and easier.

4. Why did Amazon launch this feature now?

Amazon is competing with other tech companies like Google in the AI commerce space. The update helps sellers while keeping Amazon ahead in digital trade.

5. Do all sellers get access to the AI agent?

Amazon has not shared full details yet, but the feature is being rolled out to support millions of merchants on its marketplace.

Amazon Launches Smart AI Assistant for Marketplace Seller Support