Hajra Naz
Amazon Prime Video is going after TikTok directly. The company is adding short-form news clips to its platform. On Monday, Amazon announced it’s expanding its news coverage significantly. This expansion includes on-demand news clips. These clips will cover both local and national stories. They’ll be available on TVs and other living room devices first. According to the company, they’ll soon roll out to the web too. Prime Video’s mobile apps will get this feature as well.
These clips will live within a specific section. That’s the “News” destination inside the Prime Video app. Users will find them in Trending Topics. They’ll also appear in the Local News carousels. These new clips join Prime Video’s existing news coverage.
That coverage already includes local, national, and world news. Several major providers supply this content. It’s available to everyone in the U.S., regardless of whether they hold a Prime subscription.
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Amazon couldn’t yet confirm one specific detail. It’s unclear whether mobile clips will be formatted for vertical video. The company only confirmed they’ll be considered short-form content. This applies to both iOS and Android platforms.
TikTok is better known as an entertainment destination overall. Still, it’s increasingly become something else too, alongside Instagram. Both platforms are growing destinations where younger people get their news. Gen Z in particular often watches news creators and influencers.
This happens through short-form apps, including YouTube Shorts. Amazon doesn’t have a true social destination of its own. Instead, the company is adding short-form video directly to Prime Video. The hope is capturing Gen Z’s attention through this approach.
Still, Gen Z viewers aren’t necessarily drawn to these apps because of clip length alone. Instead, it’s about how the information gets presented to them. According to findings from Pew Research, younger news consumers want something specific. They want short-form news content that “feels organic, not over-produced.”
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Prime Video isn’t the first streaming service to add short-form clips. Peacock added support for this format back in March. HBO Max followed with a similar move. Netflix joined in July. Disney+ added its own version in August.
Combined, these updates represent a broader industry-wide effort. Streaming platforms want to meet viewers where they already are. Increasingly, that means people seeking entertainment in shorter bursts. Content now often gets consumed in moments or minutes. That’s a shift away from longer viewing sessions lasting hours.
