Hajra Naz
Meta’s consumer AI agent Muse can make phone calls to U.S. companies after trialing it in September.
The tool is currently only available to paying subscribers. Last month, Meta announced that Muse had over 10 million users.
This will help Meta bring AI to the masses. It makes it easier for users to complete their to-do list by making calls automatically.
| Subscription Tier | Monthly Cost | Weekly Token Limit |
| Standard Paid Plan | $20 per month | 500 million Muse tokens |
| Power User Plan | $100 per month | 3 billion Muse tokens |
Everyday Use Cases and Pricing
Alexandr Wang, Meta’s chief AI officer, who heads up Superintelligence Labs, said it can be used to manage nuisance calls.
Users can send calls to cable companies, the DMV, or restaurants without online booking. In the past only a select few early adopters were able to try the feature by requesting access.
Now anyone with a Muse subscription can ask to make phone calls. Subscriptions start from $20 per month, providing 500 million tokens per week.
Heavy users of AI can pay $100 per month for 3 billion tokens.
Industry Competition and Reception Hurdles
While AI can do these tasks, many receptionists are putting their phones down straight away once they hear an AI voice.
AI voices are becoming more realistic, so it’s getting increasingly difficult to tell if you’re speaking to a genuine customer or an AI agent.
Read More: Meta launches Muse Ember to power real-time AI agents.
Solving Customer Service frustrations
Despite the negative feedback, many frustrated customers love this feature. Often when customers call into a business, they can get stuck on complicated phone menus and long waiting periods.
Even if they get through to a real person, they are often passed around different departments. Using an AI agent means there is infinite patience.
For now, only paying members can call, but this week Wang confirmed that free users will soon be able to use Muse email addresses.
