Laiba Shahzad
The game and rules of the game have changed. Social media in the modern era has a 100% higher lead-to-close rate than traditional marketing. Using social media for strong networking, and marketing can surely help one grow their brand and succeed online.
Want to know more? Okay, read on.
At this point in time, not having a strong online social presence means letting go of a big part of positive connections that could help you in your mission or business. In the modern era, everyone is online and you never know who could be your potential client as well.
The freedom of FREE connectivity with each other in online social networks lets one know each other well. The stronger your online network is, the better the chances of you positively spreading the word about yourself, your work, and being known.
A few important points highlight the importance of social media connections.
Connecting with Unknown people
We fear adding people to our social networks whom we do not know. This is absolutely the opposite of how it should be. If you want to pursue a mission, you can reach your goal with the help of people only. Networking is the answer as people help you in achieving your goal.
Yes, there are certain attributes that should be factored in when you add social media connections (such as original profile, timeline, and history of posts/tweets). As you stay connected with such people you get to know about their work, and their lifestyle, and can be targeted to help you in achieving your goal.
Users are receptive to your messages
People view Facebook and other social networks as social networks not as marketing websites. This means they won’t see you as advertising your business (if done wisely) and hear what you have to say.
There are the short, and long-run results in the beginning of traffic to your profile and website. In the process, you get connected with mind-liked people who want to know what you have to say by following you. They become your helping hands, if the content is good they share it with you and that is where the game begins to lift.
Social media can improve your website’s SEO
Social media is also useful because it keeps track of external links to the content. So more, diverse links mean more authority in Google’s eye. Imagine your content from a high PR social media network linked to your website, how effective that would be in Alexa ranking alone?
Social networking leads to real relationship
A free world where you can connect with anyone, most importantly the ones who could help you achieve your goal. With social networking, you can connect with thought leaders, like-minded people, decision-makers as well as media/journalists who could potentially give you media coverage for your work.
It never hurts to go one extra mile, there is no harm in trying that.
Brand Loyalty
A strong network connection can result in brand loyalty with followers, and friends who are constantly looking for new posts, and update about your work product or business. They can reach out to you, and give instant feedback about your approach which can help you grow.
Social media networking/marketing fetches more sales.
According to Marketing Tech Blog, 70% of business-to-consumer marketers have acquired customers through Facebook. This is how strong this social network is
It is FREE
Social networking is free, it does not cost you any money, and the bigger, and better your online network is, the more people will help you in achieving your goal.
The silver lining is, it is all FREE. Start building your social network and get connected online.
