Hassan Khan
How to Get Clients From Instagram and TikTok: Ever wonder why others are landing clients through Instagram and TikTok while you’re stuck waiting for referrals or cold emails to work? You’re not alone. Many talented freelancers, coaches, and business owners feel this same frustration.
The good news? You don’t need millions of followers or fancy equipment to start turning views into paying clients. With a few smart moves and the right mindset, Instagram and TikTok can become your best lead generators.
Let’s turn your content into conversations, and those conversations into cash. Ready?
No 1. Build a Personal Brand That Feels Real
People follow people not logos or stiff profiles. Your personality is your superpower. Don’t hide it.
Here’s what to do:
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Use a clear profile picture (preferably your face).
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Write a bio that explains who you help and how.
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Add a CTA in your bio like “DM me ‘help’ for free advice.”
Example:
If you’re a fitness coach, instead of writing “Helping people lose weight,” say I help busy moms lose weight without strict diets. DM ‘start’ to begin.
When people feel connected to you, they trust you and trust brings clients.
See More: How to Build an Instagram Chatbot to Boost Lead Generation in 2025
No 2. Show Your Work (Without Sounding Salesy)
Don’t just post, share stories. Show how you helped someone, a behind the scenes of your work, or a client win.
Here’s how:
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Share “Before and After” results
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Post client testimonials in video or text
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Show what a day in your work life looks like
People don’t want to be sold to they want to see proof that you’re the right fit for their problem.
No 3. Use TikTok & Instagram Reels to Educate and Entertain
Short videos are GOLD Right now. You don’t have to dance you just have to provide value.
What works well:
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“3 Mistakes My Clients Make” videos
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“This or That” industry comparisons
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“Did you know?” quick facts
Make it short, helpful, and hooky in the first 2 seconds.
Example: Want more clients from Instagram? Stop doing this one thing.
That gets attention, builds trust, and attracts leads.
No 4. Use Story Highlights as Your Mini Website
Think of your Instagram Highlights like your services page. They’re pinned stories that new visitors check first.
Create Highlights like:
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Services
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Testimonials
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Packages
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How to Work with Me
Keep them updated and branded with simple, clean icons. It makes your profile look professional and client ready at first glance.
No 5. Talk to Your Audience in Stories
Stories are where real conversations begin. People are more likely to DM you from a Story than from a post.
Here’s what works:
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Use the Poll or Question sticker (“What’s your biggest challenge right now?”)
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Share behind the scenes of your process
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Talk to the camera even if you’re nervous, it feels authentic
Clients want to feel like they know you before hiring you. Stories make that happen.
No 6. Use the Right Hashtags & Keywords
Hashtags still work but only when used smartly. Don’t stuff your caption with 30 random ones. Use targeted ones based on what your clients are searching for.
For example:
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#freelancerlife
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#smallbusinesssupport
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#tiktokforbusiness
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#socialmediamarketingtips
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#hireacoach
Also, sprinkle keywords naturally in your captions, especially your focus keyphrase: how to get clients from Instagram and TikTok it helps you get discovered.
No 7. Collaborate with Micro Influencers
You don’t need huge influencers. Micro influencers (with 5k–50k followers) often have a closer connection with their audience.
Reach out to creators in your niche and propose:
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A live session together
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A shoutout swap
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Guest content
This instantly boosts your credibility and brings you new eyes many of whom might become clients.
No 8. Create a Lead Managment and Link It in Your Bio
Don’t just say “Link in bio” give people a reason to click.
Offer a freebie that solves a mini problem:
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Checklist
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Free audit
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5 minute training
Example: “Grab my free guide: 10 Ways to Get Clients from TikTok”
This helps you build an email list and gently moves people toward becoming clients.
No 9. Share Client Wins and Social Proof
One of the easiest ways to attract clients? Show others getting results with you.
Post:
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Screenshots of client feedback
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Short videos of happy clients
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Stories showing transformation
People want to know: “Can this person help someone like me?” If you prove that regularly, your DMs will stay active.
No 10. Invite People to DM You (Call to Conversations)
People often want to work with you they just don’t know how to start.
Be direct but friendly:
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“DM me ‘START’ if you’re ready to get results”
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“Want me to audit your profile? Send me a message!”
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“Let’s chat! I love helping creatives grow online”
Don’t just hope people message you invite them.
Conclusion: Your Clients Are Already Watching
If you’ve been struggling to grow or get leads, take a deep breath it’s not about being perfect, it’s about being present. The right clients are already scrolling TikTok and Instagram, they’re just waiting for someone like you to show up with heart, honesty, and value.
When you start treating your social media like a place to serve not just sell everything changes. Every post becomes a lead magnet. Every Story becomes a chance to connect. And every follower becomes a potential client.
So go ahead. Post that video. Share that win. Reply to that DM. Your next client is just one connection away.
Leave a comment below and share with your friends
FAQs: Get Clients From Instagram & TikTok
No 1. How to get clients from Instagram and TikTok if I have a small following?
Great question! You don’t need a huge audience you just need to show up consistently, provide value, and make it easy for people to message you. Focus on connection, not follower count. Share stories, use Reels, and ask your audience questions. Even a few hundred engaged followers can bring in paying clients.
No 2. What kind of content should I post to attract clients?
Stick to content that shows what you do, how you help, and results you’ve gotten. Mix in tips, tutorials, and personal stories. Behind the scenes content works great too! Think: “Would this help or inspire someone who might hire me?”
No 3. Should I be on both TikTok and Instagram or just one?
If you can manage both, great! They serve different vibes TikTok is great for discovery, Instagram is better for nurturing. Start with the one you enjoy more, then expand. Repurpose content between both to save time.
