Hajra Naz
Google has launched new programs to support developers in Pakistan. This effort shows Google’s dedication to Pakistan’s growing app and gaming industry.
Event Announcement
The announcement took place at the Think Apps 2024 event in Lahore. To explore the future of technology in the region, over 350 leading Pakistani developers and representatives from the global and regional sectors gathered.
The focus of the Event
This year’s Think Apps event built on last year’s success by focusing on using AI to spark innovation and growth. The event highlighted helping Pakistani developers make great, sustainable games and reach global audiences.
New Initiatives
- Game Design Masterclass: A six-month program designed to unite Pakistan’s top game developers. It aims to equip participants with the skills needed to create globally competitive games.
- Google Ads Academy: In-person workshops in Lahore and Islamabad tailored for marketing professionals from leading studios. These sessions will provide practical training on app growth strategies.
- AI and Cloud Training: The Build with AI and Cloud AI Study Jams will offer hands-on training to enhance developers’ expertise in AI and Cloud technologies. Previous programs have trained over 9,300 developers in Pakistan.
Ongoing Support
Google continues its support through programs like the Google App Academy, which has already reached over 800 participants with online workshops in Urdu on marketing strategies.
Global Connectivity
Google is also facilitating connections between Pakistani developers and global counterparts through major industry events such as the Google Developer Conference, CXO meetups, and the APAC App Summit. These events provide opportunities for networking and collaboration.
Future Outlook
Google’s Director for Pakistan, Farhan S. Qureshi, emphasized the long-term growth prospects for the country’s app and gaming industries. He emphasized that Google’s investment in AI-powered tools is crucial for creating exceptional games and apps, driving profitability, and building sustainable businesses.
Economic Impact
Qureshi noted that these efforts could enhance Pakistan’s economy through digital exports and create high-value jobs. Google is committed to investing in Pakistan’s developer ecosystem. This initiative is a major step in boosting Pakistan’s digital economy. It provides local developers with the resources and opportunities to excel globally.
