Google Rolls Out August 2024 Core Update

Google has launched its August 2024 core update. This algorithm change focuses on promoting high-quality content while downgrading low-value, SEO-driven material in search results.

The update was announced on X and explained in detail on Google’s blog.

Today we released the August 2024 core update. It continues our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.

Key Details About the August Core Update

• Google’s August 2024 core update aims to highlight content that users find genuinely helpful.
• This update targets content created mainly for high search rankings rather than user value.
• Google notes that recent feedback from content creators and other stakeholders has influenced this update.
• The company emphasizes its commitment to featuring high-quality content from a range of sources, including smaller, independent sites.
• The update is designed to better reflect positive changes made by websites.

Extended Implementation Period

The full rollout of this core update may take up to a month, according to the Google Search Status dashboard. This gradual implementation is standard for major updates, allowing time for changes to be applied across Google’s extensive index.

Guidance for Webmasters

Alongside the core update, Google has released a link to its help documentation. This resource provides detailed information for website owners and SEO professionals who may notice changes in their search rankings due to the update.

Industry Implications

Core updates often cause shifts in SERPs across various industries. Google does not provide quick fixes for ranking declines but emphasizes the importance of creating quality, original content. As the rollout progresses, SEOs and site owners should track their metrics and align their content with Google’s focus on user value.

SEJ will continue to offer analysis and expert insights as the effects of the August 2024 core update become clearer.