Hajra Naz
As Samsung’s Galaxy Z Fold 7 and Z Flip 7 officially go on sale, the South Korean giant has plenty to celebrate in the foldable smartphone market. But there’s another reason Samsung might be quietly thankful—and it comes from an unlikely source: Apple’s rumored iPhone Fold.
The Buzz Around the iPhone Fold
Hype around foldable phones has grown over the past year. Brands like Samsung, Oppo, and Huawei have kept the trend alive. But the biggest buzz comes from Apple possibly joining in.
Talk of the iPhone Fold is everywhere. It’s on specialist tech sites and mainstream outlets alike. The idea of Apple launching a foldable has sparked new excitement. It’s reignited interest in the entire foldable market.
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Will Apple Be Late to the Party?
Apple often enters markets late. But it usually delivers polished products. These often redefine the category. That image took a hit with Apple Intelligence. Its rollout was troubled and messy. Still, an iPhone Fold feels right for Apple. And consumers are eager for the next big thing.
Current reports suggest the iPhone Fold won’t arrive until September 2026 at the earliest. But high-end buyers, known for their love of “shiny and new,” don’t want to wait. If a foldable iPhone isn’t here yet, they may turn their attention to the Galaxy Z Fold 7 that’s available right now.
The iPhone Fold Timeline
At this moment, there is no iPhone Fold on the shelves. What buyers do have is the Galaxy Z Fold 7, ready for immediate purchase. For those who upgrade yearly, that means they can enjoy Samsung’s flagship foldable this year, and then switch to Apple’s device once it finally launches.
Ironically, even when the iPhone Fold does arrive, Samsung will still win. Supply chain reports reveal that Apple won’t be building a foldable screen from scratch. Instead, it will rely on Samsung Display to supply the crucial foldable panels. In other words, Samsung profits whether customers buy a Galaxy Fold or wait for an iPhone Fold.
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Foldables Are Growing Up
Samsung has been pushing foldables since the first Galaxy Fold in 2019, with competitors quickly joining the race. For years, these devices were seen as “halo products”—designed more to show off innovation than to drive mass sales.
That perception is changing. As consumer trust grows, so does adoption. Foldables are moving into the mainstream, with Samsung firmly in the lead. And now, thanks to Tim Cook’s plans for a future iPhone Fold, the Galaxy Fold lineup is enjoying an extra boost of attention in today’s market.
