Hajra Naz
Meta is stepping up its game to attract creators and brands by introducing new tools for Threads, its competitor to X. While Meta continues to entice TikTok creators to Instagram and Facebook with cash bonuses, it’s now making Threads more creator-friendly with professional features for managing presence on the app.
On Thursday, Instagram head Adam Mosseri announced several new features for Threads, including post-scheduling and enhanced metrics in the Insights dashboard.
Users can now schedule posts directly from Threads. To do this, basically open the composer, tap the three-dot menu, select “Schedule,” choose a date and time, and confirm. Scheduled posts will be saved in the drafts folder, where you can edit or delete them before they’re published.
Additionally, Threads has expanded its Insights feature, allowing users to view detailed metrics for individual posts. This includes trends like views, interactions, follower growth, geographic demographics, and a specific period—helping creators and brands better analyze their performance.
Mosseri also revealed that Threads is introducing a new “markup” feature, allowing users to personalize reshared posts with their creative touch. While he didn’t provide specifics or examples, tech enthusiast Chris Messina shared early findings that shed light on how the feature might work.
According to Messina, a new squiggle icon will appear alongside options for adding photos, GIFs, voice notes, hashtags, and more. Clicking the icon will take users to a screen where they can use tools like a highlighter pen or arrow tool to draw directly on a Thread post.
The feature was also spotted in action last week by Lindsey Gamble, who shared a preview of it on Threads. This addition aims to give users more ways to customize and engage with content.
It’s a bit of a strange addition to Threads, especially since users typically share things from the web, like news articles, with highlights or underlines added to screenshots. There hasn’t been much demand for a tool to directly annotate posts on Threads.
However, this feature gives Threads users something different from competitors like X, Bluesky, and Mastodon—and that might just be the point.
Read More: Bluesky vs. X: What Sets It Apart as a Social Media Alternative?
