Fahad Manzur
Using social media management tools is a necessity today. As social media is becoming an essential part of our life, using tools that can increase social media presence and also enhance productivity are important.
There is no magical recipe available for a good social media presence. It involves planning and strategy, keeping in mind the goal and objective of an effective Social Media presence. To do this, you need to be equipped with the best social media management tools that can help you in increasing your presence on different platforms and also increase your productivity
There are plenty of schedulers available for increasing your social media productivity as a small business. These help you to remain active and consistent on Social media and take a lot of a load off you.
Amid COVID-19, 2021 is the year of Social Media presence for scaling up your business. So many businesses have gone online due to the pandemic Covid-19. Businesses with the best of best Social Media presence will be the ones who will survive.
If you want to keep yourself ahead in the race and increase your productivity, you must include these social media management tools for effective Social Media Presence.
1. Biteable
Biteable, allows you to easily create small engaging, informative, and entertaining videos to share on social media.
It is on top of the list because it contains plenty of templates, animations, footage, and music in its free version. You don’t need expensive resources to film and voice record your video. The paid version is also very cheap and contains many other features.
2. Buffer
Initially, Buffer was just a scheduling tool for Twitter. But now it includes scheduling services for all major social media platforms like Facebook, Instagram, Pinterest, Linked In, and Google.
Let’s explore some of the features of Buffer,
• Buffer uses chrome extension to add content from the web to your Buffer queue.
• It automatically shortens links of your share.
• You can upload custom photos and videos.
• Complex analytical dashboard to monitor your content performance
• Post schedule so can share content for the whole day or for the future.
• It keeps the posts.
• You can make other editors
• Buffer allows your accounts to link with each other.
3. Buzzsumo
Buzzsumo is kind of a research tool. It allows you to get insights into your content. It tells you about how your content is going and who is using your content, sharing it further on social media.
Let’s have a look at the features offered by Buzzsumo.
• It gives you the most shared content on social media. You can check your content or others content by feeding the domain
• It gives stats related to top influencers of topics.
• It has a notification system regarding particular keywords, links, author names, domains, and brand names.
• You can track and analyze your competitor’s content.
• You can use it to find the trend of your users’ interest. You can also use it to find interesting social media content for yourself.
• All these features were for free but if you use the paid version, you will get a lot more features that enhance your productivity.
4. Missinglttr
Promoting your social media presence is very important and it plays a vital role. Consistency is the key and scheduling your content is very important. To make it easier there is a tool like Missinglettr.
Missinglettr Automates the process of scheduling. You just have to upload the pics and content and it will schedule your posts for up to 1 year so that you can focus on writing and making content.
It has templates for content creation, facilitates client approval, and sends you weekly reports about your content and its performance.
5. MeetEdgar
MeetEdgar Is a social media management tool. It handles your content to be reposted on different Social media platforms. It also optimizes social media traffic.
This tool handles your Facebook, Twitter, and LinkedIn profiles through plug-ins. It keeps your social channel populated.
It has an automated auto-refill queue and that content can be mixed to keep the audience interested in your content.
6. Hootsuite (Editor’s choice for effective Social Media Management Tools)
Hootsuite can handle multiple social media accounts. It has a single dashboard handling all your social media platforms. The tool allows collaboration across the team members and has an approval process. You can schedule and assign tasks to other team members.
This platform also has a section that suggests different social media management courses to improve your presence on social media. These courses consist of the fundamentals of social media marketing. This tool is compatible with Facebook, Twitter, Instagram, Google+ and YouTube, Reddit, Tumblr, and Storify, which helps to gather data.
7. Mention
Mention is an extremely comprehensive social listening tool. Monitor mentions of your brand, your products, or your competitors in real time.
Staying on top of the conversation is easy. You can respond to social media comments and mentions from inside the platform, and you can use Mention to find relevant influencers for influencer marketing campaigns and analyze your competitors.
8. Sumo
Sumo has the ability to share your website content on all your social media platforms. It also allows your website visitors to share your content on their social media platforms. It also gives analytics of shares.
9. IFTTT
IFTTT helps you in defining the rules of your social media marketing strategy. You can add and edit these rules at any time. These rules and actions against these rules help you prioritize your tasks.
10. Zapier
Zapier is similar to IFTTT but it is for large businesses. It has more analytical tools. Zapier is also compatible with other tools as well. The support team of Zapier also has a list of suggestions for the promotion of your business on social media platforms.
11. AdEspresso
Social media marketing and advertisement is a complex job. AdEspresso is the tool where you can do an A/B test for your content and the analysis involved.
This tool allows analysis of Facebook, Instagram, and Google ads in real time, AdEspresso predicts how your ads are doing in the audience according to the camping name and target audience details.
This tool also syncs your CRM or email marketing with a Facebook Ad Account.
12. Bitly
Bitly is a tool that helps a user to shorten URLs making them easy to remember. Usually, links are lengthy and hard to remember. This tool gives stats of your leads, how many leads are converted, and how much traffic. It also gives you geographical locations of clicks. It is such a handy tool that Google has built in Google Campaign Builder to shorten and track campaign performance.
13. Rebrandly
Rebrandly is one of the advanced link shorteners for branding your company. It includes your brand on the links of your content. Every content on the internet has its own address.
What are the benefits of using Rebrandly?
• Branded links have a 39% higher click rate.
• Branded links have more visibility and brand awareness.
• Branded links have more trust than normal links.
Following are more advanced features offered by Rebrandly.
• UTM builder
• Editable destination URL
• Traffic routing
• Link retargeting
• QR codes
• 50+ app integrations
• API
14. AddThis
AddThis tool allows you to social share buttons so that the readers on your content can share your content on different platforms. Most importantly this tool is Free.
It has compatibility with 200+ social media platforms including Facebook, Instagram, Pinterest, WhatsApp, WeChat, Kakao, and more. You can customize the buttons and make them like your branding.
It has smart sorting features that automatically display readers’ most recently used social media channels.20% sharing can be boosted with this tool.
15. Design Wizard
Design Wizard is a good visual content maker. It has a simple interface with great user-friendly navigation.
It has many features for the Free version users but a good library of advanced features in their paid packages. User upgrade package in few dollars.
It has over 10,000 free templates optimized for social media platforms like Instagram, and Facebook. It has a stock of over 1.2 million images.
