Hajra Naz
According to the latest survey from the authoritative payment institution Visa, artificial intelligence has become a routine shopping tool for consumers in Pakistan.
The annual Stay Secure study conducted by Wakefield Research found that over 82% of Pakistani online shoppers have used AI shopping tools to assist with their consumption decisions. These tools cover a range of functions including price checking, referencing product reviews, and generating shopping inspiration.
This survey shows that the proportions of respondents who use AI for different purposes in shopping scenarios are as follows: price comparison, 56%; checking product reviews and ratings, 53%; and obtaining gift suggestions, 47%.
This survey found that audiences have high levels of trust in digital tools, and nearly all respondents believe that AI can improve the speed and convenience of online shopping.
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Artificial intelligence can participate in the product discovery process for online e-commerce, and consumer surveys confirm the user penetration rate of this scenario.
This survey shows that fewer than half of respondents trust AI payment agents, and most still personally handle their own payments and checkout.
Findings from this study’s survey indicate that security is another core concern for AI applications. The surveyed group recognizes AI’s current anti-fraud capabilities and generally holds a positive outlook on its future role.
Fraud remains common. More than half of consumers said they faced a financial scam in the past year.
Social media was the most reported source. About 44% of affected users linked scams to social platforms. Other cases came from websites, marketplaces, and shopping apps.
Children also face risks online. Around 77% of respondents said children struggle to spot scams. One-third reported that a child had experienced fraud during gaming or online shopping.
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Responsibility for protection is split. About 49% said payment providers and marketplaces should lead fraud protection. Regulators followed at 36%. Banks came in at 31%. Only 13% said consumers should take primary responsibility.
Visa’s Senior Vice President and Group Country Manager for North Africa, the Levant, and Pakistan, Leila Serhan, said shoppers are adopting AI for convenience. She added that many still prefer to stay involved when completing transactions, even as shopping systems move toward automation.
