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Adobe Adds Its Creative Apps to Slack for Easier Collaboration

Adobe Adds Its Creative Apps to Slack for Easier Collaboration
Image Credit: Adobe

Adobe made a major announcement on Monday. Customers can now use several Adobe apps directly through Slack’s AI chatbot, called Slackbot. That includes Firefly. It includes Adobe Express, Photoshop, and Premiere.

Acrobat, InDesign, and Illustrator are part of this integration too. So are Stock and Lightroom, among other tools. On top of that, more than 70 Adobe tools will become available in Slack. This will happen through the Adobe for Slack MCP app.

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With this Slackbot integration, users gain a simpler workflow. They can describe what they want to accomplish in plain language. The bot then calls the right Adobe tool automatically to complete that task. According to Adobe, Slackbot also considers conversation context while calling these tools.

For example, users can pull information directly from conversations or Canvas. They can then turn that information into PDFs, images, or videos. Users can also bring in assets from previous campaigns. Assets from the Creative Cloud asset library can be imported into a chat too, ready for editing.

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At launch, this integration comes with some limitations. It will only be available to Slack Business+ and Enterprise+ teams.

There’s a broader industry trend behind this move. Productivity and creative companies have been rapidly adding AI features to their tools. Still, most people continue working within simple conversational chat boxes. This reality is pushing tool providers in a specific direction. Companies now want their features available through popular services. That includes ChatGPT, Claude, and Slack.

Adobe made a similar move just last month. The company introduced a comparable integration for ChatGPT. Adobe also has plans for a Gemini integration in the near future. Deepti Pradeep, senior director for Agentic AI at Adobe, shared additional context via email.

She said people are already using Adobe’s tools within other apps for repeatable workflows. That includes tasks like batch-editing images. It also includes resizing creative assets, all without needing to leave their current app.

“In focus groups, people talked about the value they get from this experience very clearly: saving time, getting to the outcome they want faster without having to micromanage every step, being able to access Adobe wherever they’re already working. That’s been interesting for us because it’s pushed us to think less about individual edits and more about the larger outcome someone is trying to get to,” Pradeep said.

Adobe isn’t alone in pursuing this strategy, either. Other creative tools are making similar moves. That includes Canva and Figma. Both are making their capabilities available within chatbots like ChatGPT and Claude.

Read More: Adobe rolls out new content creation hub in Premiere mobile for YouTube Shorts creators

Meanwhile, other companies are taking a slightly different approach. Anthropic, for instance, is building tighter integrations specifically within Slack. This makes sense given how team context often gets captured through those Slack conversations directly.

Pradeep addressed the growing competition in this space too. She said having multiple tool choices is genuinely good for consumers. Still, she pointed to a specific advantage for Adobe. The company can offer both creative and productivity tools. These span across different modalities, giving Adobe a broader footprint than many competitors.

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Written by Hajra Naz

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