Hajra Naz
Apple CEO John Ternus recently defended the company’s position in the artificial intelligence market. He discussed this in an interview with Wired reporter Steven Levy.
Industry critics have frequently described Apple as falling behind in AI development over the past few years. That criticism grew as the tech giant delayed the rollout of an upgraded, more powerful Siri engine. Apple finally launched the revamped assistant earlier this summer.
Ternus is a longtime executive who officially stepped into the CEO role at the beginning of September. He acknowledged public skepticism surrounding Apple’s AI pace. He noted that while everyone holds an opinion on the matter, he remains genuinely pleased with Apple’s current trajectory.
Ternus emphasized that Apple intends to integrate AI features heavily into its future product lineup. However, he made it clear that the company refuses to release AI technology simply for the sake of offering AI.
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He explained that successful integration means users will not stop to consider whether a feature relies on complex AI algorithms or traditional software design. The main objective remains whether Apple created a product experience that customers truly love.
Levy then asked if advancing AI capabilities might transform Apple’s core ecosystem more dramatically. He questioned whether autonomous AI agents could eventually render traditional mobile apps obsolete.
Ternus admitted that such an automated future could theoretically make daily life much simpler. However, he pushed back against the idea of completely replacing human software creation. Ternus stressed that building digital products remains a deeply human and personal process that Apple’s design teams genuinely love doing.
