Hassan Khan
X’s Product Head Explains How to Turn Posts Into Profit
Nikita Bier, the newly appointed product head at X, has shared a clear roadmap for creators who want to turn their presence on the platform into income.
According to Bier, the formula is simple: pick a single topic you’re knowledgeable about whether it’s cooking, tech, fitness, fashion, or even plumbing and share one fresh insight about it daily. Keep it short, under five sentences, and stay consistent for six months.
He explained that X’s algorithm now rewards this type of consistency by promoting accounts that deliver value. Over time, creators can position themselves as go to experts in their field, opening doors to endorsements, collaborations, and paid consultations.
“This is how you build authority that no one can take away from you,” Bier said, adding that this method helped him land his current role at X.
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Bier’s advice has already proven true for creators like Derek Guy, better known as “X’s menswear guy,” who grew a dedicated following of 1.3 million through consistent niche posts.
While some critics argue X favors viral “slop,” Bier insists times have changed and urges creators to focus on posting insights that are easy for a broad audience to engage with.
For those willing to commit six months of steady effort, Bier believes the payoff on X could be life-changing.
Summary
Nikita Bier, the product head at X, who shared a simple “playbook” for making money on the platform.
He advised users to pick one subject they know well, share short daily insights about it for six months, and X’s algorithm will boost their reach. Bier says this strategy can turn someone into a recognized expert who can monetize through endorsements, paid advice, or brand deals and he himself claims to have landed his role at X by using the same approach.
